Written by: www.AerogelicBallooning.com
Hot air balloons have long been used as a prominent method of advertisement. We share how hot ads can benefit your business.
The costs of digital marketing are higher than they have ever been.
This can be attributed to a host of factors that include increasing demand for digital marketing services.
As a matter of fact, digital marketing spend in 2019 will account for more than 50 percent of all ad spend in most developed countries.
While digital marketing can be effective, there are some innovative traditional marketing techniques that can pass the message quickly and effectively.
Have you heard of hot ads?
Innovative ideas are bound to capture the attention of most people, which is what you need to effectively promote your brand or products.
As such, it is imperative that you examine your business landscape and think out of the box. This can enable you to come up with a strategy that will create buzz around your brand. Hot air balloon advertising is such an idea.
Hot air balloons have long been used as a prominent method of advertisement. This article will describe how hot ads can benefit your business.
Why Hot Ads?
Hot air balloons were a popular advertising tool in the mid-20th Century. However, with the advent of television, radio, and now the internet, they took a backseat to modern media.
But here’s why they can still be effective for your brand:
1. They Are Big
A hot air balloon can be seen miles away.
As such, even if a person is not able to clearly make out the name of your brand or the products being advertised, it will pique their curiosity enough to make an effort to know what the balloon is all about.
As such, their big size makes them one of the most ideal ways of reaching a larger audience, especially if most of your target audience is local. You will be able to reach people on the highways as well as those walking the city streets.
What’s more, those locked up in their office cubicles in high-rises won’t be safe from your advertising as well.
2. They Are Unique
In the present day, hot air balloon advertising is a novel concept. People do not expect to see a balloon when they walk out of their homes. As such, they have the X-factor that catches people attention very easily.
Additionally, their novelty factor ensures that the message on the brand is likely to be stuck in people’s memories for longer than other types of advertising.
3. Help in Branding
It might surprise you to know that the image you are having right now of a hot air balloon is not the only shape there is of hot air balloons. They can be shaped in several different ways.
In fact, specialized advertising balloons can be designed to take the shape of the product being advertised.
This way, your target audience does not need to actually make out the name of your brand or product for them to know what is being advertised.
Using the appearance of your product to create awareness about it is one of the most effective branding strategies out there.
4. They Are Mobile
Unlike other conventional types of advertisements, such as billboards, TV, or prints ads, hot air balloons are mobile. As such, they do not need to be fixed at one vantage point as a billboard would.
And in the cases where they need to be tied to one location, so they do not drift away, an advertising balloon still has the advantage of being visible from multiple directions.
5. They Are Cheap
While it may not appear as so, an advertising balloon is actually cheaper than a billboard.
Thus, when you consider that it is able to reach a bigger audience than a billboard would or magazines, an advertising balloon will give you a better return on your marketing investment.
6. Creating Excitement and Buzz
As mentioned earlier, a balloon has that ‘wow’ factor going for it. Just seeing a giant balloon floating around will be enough for people to want to chase after it to see what it is all about.
That is exactly the kind of attention that any brand wants to create in the public.
And in the current era of social media where people whip out their phones to document the latest excitement, your brand will find its way to the eyes of users who were not anywhere close to your location.
7. You Have No Competition
Unlike other types of advertising where your ad tends to be just another one among a sea of other ads, advertising balloons offer you exclusivity.
As such, you do not have to worry where your company’s name falls in search engine results pages.
Your business will be the only name flying in the sky.
8. Versatility
The flexibility of a hot air balloon allows you to even geo-target your audiences. As such you do not have to settle for floating your balloon just over your premises.
You can get creative and float it in locations where there is high traffic so that your advertisement is hard to miss.
This is something that static forms of advertising cannot offer you.
9. Suits All Sorts of Businesses
Both large and small companies can use advertising balloons. A small business with a tight budget will find that a balloon will work perfectly for them since they can use it for many years.
If the message or brand changes, all they will have to do is update the balloon.
Larger businesses will love balloons since they offer a quick and effective means of garnering attention. They can use the balloons in events such as product launches, grand openings, and festivals.
Getting Your Message Out There
Hot air balloons have been with us since the 3rd Century AD. Since then, they have found a myriad of uses ranging from traveling to war to advertising.
As mentioned earlier, marketing is not effective unless it is impactful. And that is the exact effect hot air balloon adverting has.
If you haven’t tried hot ads yet, it is probably time to give it a shot.
Call Shane now for a quote 480-991-4260
